Well, another week has come and gone, weather was good, washed some cars, the usual. Were in the middle of November with temperatures still around the double digits. Amazing but for how long? You just know were going to get hit hard in January February. Not looking forward to it.
So a couple of days ago I had to get a oil change for the company vehicle. Took it to Walmart and decided to walk around a bit in the automotive section while it was getting done. There is a product I've been watching for a couple of months called Rejuvenate. It's waterless car wash, similar to what I use but of course, it not environmentally safe. There's always a ton of them on the shelves, at least 30 to 40 bottles. It comes with a microfiber towel in a clear box. Over the course of 4 months I've been waiting to see how many they sell and from my observations, none. I wonder why?
Well first of all, this method of car washing is new to the public. I don't think selling it on shelves in a store will work, at least not at the beginning. You need to run demonstrations, and lots of them. This is what they should have done. It's simple, but effective. I would book 1 whole week of demos outside in the parking lot, doing a couple each day while promoting the product. I guarantee they would have sold some that way. Explaining how a waterless car wash works sounds crazy enough, but just putting it in a box and trying to sell it that way is even dumber. I believe they have an infomercial. You know, the ones that run at 4 in the morning while most of us are sleeping.... Will Eccosave be selling it's own waterless wash? That's to be seen.
As for Rejuvenate, it's no longer on the shelves in Walmart. Hmmm...like I didn't see that coming.
Waterless blogger evaporating out till next time....
Saturday, November 21, 2009
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