Well, it's here, 2010. I'm very excited for the business year. Why? I believe waterless vehicle washing will enter the automotive detailing industry main stream like a bullet shot out of a gun, attracting a lot of attention. Great news for me. However on the flip side, many roadblocks and industry resistance will make for a long, bumpy road. Industry leaders aren't to keen on waterless method of cleaning vehicles and it's pretty obvious why. If we've been doing something the same way for years and years the same way, using the same method every time, a change to that method would be like driving in the left lane, in North America, in a right handed car. We all know that going through a regular car wash doesn't clean your vehicle properly, neither does it last. Now, imagine having your car cleaned using a different method and it lasting for almost 2 weeks? Plus, just the word "waterless" makes absolutely no sense to them. They will find anything and everything possible to disregard it. Bottom line, they will loose money.
We are ready for that challenge which lies ahead. At this point in time, Eccosave Mobile Wash is the leading waterless mobile car wash company in Toronto and the plans are in place to take a strangle hold of the city. I will predict right now the emergence of other companies similar to us but, I've started the company transformation that will separate us from them. If you haven't been to our website recently, go ahead and take a look. I'm still in the middle of working on it but you certainly tell our direction has slightly changed.
Well, enjoy the rest of the holidays and stay tuned because this year is going to be no joke, watch out!
Waterless blogger evaporating out till next time....
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